Studying management is a means to an end of contributing towards the running of a successful business or organisation. In a previous blog post I have shared a view about marketing (a key business management process) being a people business because (i) the market is about people as consumers, (ii) in Business to Business, negotiation is done by people and (iii) non-profit making organisations need to attract the people who make use of their services,
Managing a business ethically is part of being professional and a driver of success from many standpoints. An organisation can use the marketing route in its day-to-day operations, to communicate the vision, mission and corporate values. Ironically, whilst there is a trend towards believing that true values are being gradually lost, at the same time, they are sought after and there is a thirst for experiencing them. Practicing good values helps organisations, whether they are
Public Relations (PR) is a tool which organisations can use to build and maintain image, reputation and relationships with all stakeholders. Just like any another element of marketing, public relations initiatives are more effective when they form part of a marketing plan.The Chartered Institute of Marketing (CIM) defines public relations as ‘The function or activity that aims to establish and protect the reputation of a company or brand and to create mutual understanding between the

Marketing In A Digital World

Posted on January 31, 2018
Marketing is a people business. Products and services exist because people purchase and use them to satisfy their needs and wants. Even when dealing with organisations, negotiations are done with people. In fact, people are still human – although they use digital resources and tools, they are not digital themselves. Has marketing become digital? The answer is decisively no. Is digital important in marketing? Of course it is, and its importance will only continue to
Corporate events can be given more meaning and are more effective when they have an objective and form part of a marketing/business plan. Let us take a company/organisational anniversary as an example. Many organisations, whether profit or non-profit making, celebrate an anniversary, especially when it is a significant one, such as a 10th or 25th. Quite often, the route taken is to organise a corporate event to celebrate the occasion. It is of course a
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