Having an identity is important for all organisations, whether profit or nonprofit making. In financial and legal terms, an organisation is described as ‘a distinct legal personality’. The term ‘personality’ can be viewed from a marketing perspective in the context of what makes up a corporate identity, and how it can be built.The name of the organisation is what gives the immediate association of what the organiasation does. The objectives, values and operating style, among

A brand is an asset of which value is measured by the percentage contribution to total profit. An organisation owning or representing brands is likely to enjoy many advantages through having them. The path for success in launching and building brands lies in adhering to values and delivering the promise which customers expect from the product or service. Essentially, it is a case of deeds not words in offering a good quality product, packaged in

A common perception of marketing, derived through what we see, read and hear about every day, is associated with terms such as traditional marketing, content, social media, digital, and other media which in essence, relate to marketing communications. Looking at a product or service from a marketing perspective gives a wider view of how it can be successful on the market and meet the customers’ expectations.One of the skills required for good marketing is that

The wider side of the marketing function within businesses is that, in principle, the needs and wants of people and organisations need to be satisfied through the provision of products and services. How can we identify, anticipate and satisfy the needs and wants of customers whilst making a just profit?*With the limitations of our market and the small size of Malta, vision, experience and a hands-on approach very often serve as good tools for local